![]() Holba found the healthy, elegant look of California models as an asset to the industry, as well as SoCal’s natural locales (beach, desert, mountains) for photoshoots. More than 29 years ago, Heinz Holba set out with a mission to bring an international modeling presence out west. Submission Policy: Submit online (under the "Become" tab), or attend an open call, held every Wednesday, 3-4 p.m. The Breakdown: LA Models is the only agency on this list that specifically caters to models in Southern California. very easy, since they are constantly sending me to new clients.” “Genetics has made signing and getting my name out in L.A. “Being signed to Genetics allows me to expand myself as a model by giving opportunities to work with all different types of talents in L.A.,” Carolyn Rose tells Backstage. Technically a “Mother Agency”-or an agency that helps fresh models work with secondary agencies-Genetic is an incredible resource for budding models in the Los Angeles area who dream of working in high fashion. The agency is a safe and supportive jumping-off point for newer models. Models repped by Genetic, like Simona Kirchnerova (Vogue Czechoslovakia) and Yuliia Kurochka (Alo Yoga), work internationally for high fashion brands, but choose Genetic as their home base. Submission Policy: Genetic's website details their guidelines and straightforward submission process.Įstablished in 2012, Genetic is one of the premiere boutique modeling agencies in L.A., and aims to both discover and develop some of the city’s most “preeminent” talent in other words, it’s a great place to consider breaking in! Established clients frequently grace the covers of Harper’s Bazaar, Vogue Portugal, Grazia, and more. The Breakdown: Genetic is the perfect agency for models looking to be represented solely for editorial work. Agency owner Ray Volant even says in an interview that Bella frequently grooms models with little to no experience when agents see potential. ![]() agency representing a diverse group of talented models and actors, they’re also passionate about fostering new talent, and offer a welcoming, inclusive environment-something the modeling industry isn’t always known for. They have nothing but my best interest and that is something I thought would be hard to find.” My Bella agents are very supportive and really guide me in the right direction. From day one they have encouraged me to be myself and to fully embrace my individuality. Knightly tells Backstage: “Bella Agency redefined the term ‘model’ for me. Influencers like Sydney Lotuaco (“The Bachelor”) and Hayley Herms (“Revenge Body”) are repped by Bella Agency, as are working models Brooke Slade (NYDJ) and Bryana Knightly (Ulta). In addition to that specialty, they also offer on-camera, commercial, and youth representation. Though established somewhat recently (2004), Bella Agency has already capitalized on the rapidly growing social media landscape by creating Bella INFLUENCERS, meant specifically to represent talent with a strong social media presence. Submission Policy: Submit your headshot, mid-shots, and full-body shots through their web form. The Breakdown: Bella Agency has quickly risen to the top of the field due in large part to its two-tiered nature: it houses both fashion and lifestyle in one agency. ![]()
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